Reading Summary #7

Summary of InterContinental Hotel Group : dealing with online intermediaries developmentThe reading focuses on the relationship between IHG and online intermediaries in the online marketing environment . The kick downstairs upon stakeholders be : IHG that hear to develop lay online sales , online intermediaries who ar the link between accommodation , catering and travel do producers and consumers travel domain who provide traveling services hotel area who provide accommodation and catering services and consumer s who hear the accommodation , catering and travel services . The development take on along reflected is the use of online marketing . The outcome of the online marketing commence for tourism development is the increase in sales at private-enterprise(a) and affordable strays . Online marketing is achieved with online intermediaries or through online direct sales by individual hotels such as IHG . The effectivity of the approach to tourism destination development is that it provides a single stop shopping opportunity for consumers .

The weakness is that online intermediaries do non allow the hotels to respond to market fluctuations by varying rate and room allocation and when they do , a punishment is instituted . The sustainable policy or practice evident in the reading is enhancing brand integrity and price parity to turn second fair display by online intermediaries . In my own ingeniousness I would recommend the ap plication of online intermediaries as well a! s direct sales to popularize the brands and to own access to to a greater extent customers . In conclusion , online marketing nates be a very effective and frugal system of reaching lay groups . It allows brands research , price comparisons as...If you want to get a mount essay, order it on our website: BestEssayCheap.com

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