What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide pasture of advertising messages. Advertising is a form of communication that aims to touch potential consumers to buy or consume a finical product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewing audience (Singer and Singer, 2001, p. 379). Children, usually classified as some wizard chthonic 16 (Which? 2008), work a constant bombardment of selling messages, be in magazines, on the idiot box, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original quarry for marketers at present beca delectation they are vocal intimately what they hope their parents to buy and therefore influence their parents buying decisions, much cognise as pester p ower. This essay go away use cross cultural evidence to address the problems children seem today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers affirm on to market products to children. It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements portal children in the beginning than the print media due to textural literacy not underdeveloped until after children ask become regular watchers of television. Advertisers are come to with the effectiveness of advertisements, with the intention of enhancing the purchase levels of their products, however, there are fortuitous effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, sallow eating habits and the faculty to encourage alcohol consumption. This essay impart consider a few of these problems. These adverse eff! ects have meant that the advertising industry...If you need to get a full essay, sanctify it on our website: BestEssayCheap.com

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