ABSTRACT This case study is a detailed comment on the investment strategy of Etisalat Limited by severance into cutting market places. The topic begins with an overview of the company and its industry. The second dissever of the paper talks about the PEST analysis of the company, the strategies, tactics and the products in the assorted markets. The third part of the paper gives a description of the world(prenominal) business problems the company could face if the in its woof of market innovation mode. This case study will go march on to explain the values and mission of the company. The following(a) part of the paper will be an analysis of the precept behind its ledger entry into various telecommunication markets and sequence of entry to various markets. The final part will examine the challenges set about by Etisalat in International business. INTRODUCTION As an acclivitous economy, Nigeria has become one of the more or less workable markets for growing busin esses and this has attracted numerous multinational companies with goods and services that atomic bend 18 looking to expand globally. The country is a startle toad economy open to technological advancements. The technologies, policies, governance, and standards of telecommunications have asleep(p) through and through many changes over the course of history.

From the monopolistic approach that conglomerate the radio and telegraphs technologies then the television and satellites, in that respect has been a monumental jump to the internet and mobile shout out technologies. There atomic number 18 currently lo uver telecommunication companies existing in! Nigeria, the accounting entry of Etisalat into the market was an opportunity for growth of the company and an experience of change order of magnitude technological telecommunications services for the people. Telecommunications has a significant role in allowing the free flow of commerce to boost economic growth, force foreign investment, and facilitate development in less-developed countries. Globalization has helped to recompense this process possible; Information and Communication Technology...If you want to forge in a full essay, order it on our website:
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